Marketing

Marketing transformed

GDPR compliance can unleash great potential for marketing, from reducing risks to enhancing reputation and customer trust. Discover how RESPONSUM untangles privacy challenges in the Marketing sector.

Privacy is in demand, and marketing can deliver

In the Marketing industry, companies handle large volumes of data daily from diverse clients. As customer concerns regarding privacy continue to escalate, a 2022 Cisco study revealed that 82% of customers are now willing to take actions, such as switching providers, to safeguard their privacy.

It is crucial to recognize that inadequate privacy standards and insufficient security measures can pose significant risks to your business. Non-compliance with regulations or a data breach can result in financial losses and irreparable damage to your brand reputation.

In contrast, GDPR compliance strengthens your brand image and adds value to your business. Robust privacy and security standards protect data and mitigate operational risks.

Privacy challenges in Marketing

A 2019 survey conducted by Capgemini unveiled that 72% of companies failed to meet the recommended GDPR criteria. However, among the remaining 28% of GDPR-compliant companies, a noteworthy 81% reported experiencing positive impacts on their reputation and brand image.

Consent

Data collection relies on user consent, ensuring transparency and accountability. Organizations must obtain explicit and revocable consent while providing clear information on data usage. This practice promotes trust and compliance with privacy regulations.

Privacy conflicts

Privacy conflicts with product management and marketing goals, requiring a careful balance between respecting privacy rights and achieving business objectives.

Lack of GDPR awareness

Marketing teams lack awareness of privacy responsibilities and GDPR requirements, which can lead to inadvertent breaches and negative consequences. It is essential for teams to receive proper education and training to ensure compliance and protect personal data.

Increasing number of DSARs

Data Subject Access Requests are on the rise, requiring organizations to efficiently handle requests and prioritize transparency.

Simplify privacy management

Cookie Management

With Cookie Management you meet GDPR requirements, without hurting the look and feel of your website. Present your website users with clear information on how their behavior is to be tracked, and offer simple, intuitive controls for explicitly granting, and revoking consent.

Transfer Impact Assessments

Recognize cross-border transfers, data importers, and third countries involved. Perform a TIA through 6 clear, predefined steps and follow up on the activities to ensure the risks are mitigated.

Awareness

With the RESPONSUM Awareness modules, including Phishing Simulations and integrated GDPR training, you can effortlessly establish a comprehensive awareness campaign to greatly mitigate the impact of human error.

Data Subject Rights

Efficiently manage Data Subject Requests (DSR) by promptly determining the scope, sending reminders for thorough follow-up, and establishing review cycles prior to responding to the request.

What's more

In the dynamic landscape of data protection and privacy, RESPONSUM emerges as a robust solution designed to revolutionize how organizations navigate and manage their privacy responsibilities. Our privacy management software seamlessly integrates a range of powerful features, ensuring your compliance journey is not only efficient but also effective.

Automation

Work more efficiently with automated tasks instead of focusing on repetitive administrative work.

Linked items

Don’t miss any important information. With linked modules you have all the information you need at your disposal.

Accountability & availability

No more spreadsheets. Have the correct information readily available in one single platform in case of an audit.

Simplification

Translate complex Privacy legislation requirements into easily understandable and applicable language through our guided workflows.

Education

Raise and maintain your organization’s awareness to the highest level through simulations and online trainings.

Usability

Get the all-in-one user-friendly tool, that guides the user throughout each process.

Learn why we're rated the leading GDPR software in any industry...

Lynn Vleugels

DPO at Brussels Airport Company

"We were already keeping a good RoPA, but when we uploaded it into RESPONSUM, it was such a relief to see our data instantly available for all the other modules. It just made things so much smoother!"

Melanie Garnett

CEO at DPAS

"As a data protection consultancy, having all our compliance documentation in one secure place is crucial, and RESPONSUM makes it happen. The phishing modules and training are a great bonus."

Anne Jansen

CEO at CRANIUM

"Having used RESPONSUM for a while, I can attest to its instrumental role in ensuring GDPR compliance efficiently. The intuitive interface and responsive customer support make it easy to use, even for non-tech users."

Kalle Nummelin

DPO & Legal Counsel @ Fintraffic

"After a year of use, RESPONSUM feels like a once-a-week part-time law student doing the administrative work for our privacy team."

Didier Muréna

CEO at Swinz

"RESPONSUM fully enables Swinz' ethical objectives of transparency and respect for data privacy."

Tom Davies

Information Security Officer at Two Circles

"RESPONSUM has repeatedly shown its value as a best-in-class privacy management tool. It has continued to meet the requirements of our global business through intelligent features, continuous improvement and, above all, their customer success team.”

Marketing's job is never done, privacy's neither

Fill in the form to discuss with one of our experts how RESPONSUM can help you ensure privacy compliance in marketing.

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