Cookie Statement

Cookie Statement


Version of this Cookie statement: 2.0
Date last updated: 19 MAY 2021  

This cookie statement is drafted and managed by RESPONSUM BV.

RESPONSUM BV has its registered office at Excelsiorlaan 43, 1930 Zaventem, Belgium. For all questions and/or remarks, please contact us at the e-mail address




RESPONSUM considers it important that you can view, read or experience our website content at any place and at any time via various media platforms. We want you to be able to use interactive features and provide you with services tailored to your needs.


Therefore RESPONSUM uses online techniques like cookies, tags, scripts and similar technologies (hereafter referred to as ‘cookies’).


Cookies help us facilitate the use of the website and improve its functionality, by collecting information of our website visitors via their website usage.


In this cookie statement, RESPONSUM wishes to inform you what kind of cookies are used and why. RESPONSUM can amend the cookie statement at any time. This can happen, for example, in the context of changes to its services or the applicable legislation. The amended statement will then be published on this website and will apply from the moment it is published.


If the use of certain cookies also involves the processing of “personal data”, the Privacy Statement is also applicable alongside this Cookie statement.




A cookie is a small textfile that is stored on your computer or mobile device by the browser. This cookie is initiated by the server linked to the website you visit or a third party working with that website.


Different kind of cookies exist that serve different purposes and have a different lifespan on your device (see Detailed information on RESPONSUM Cookies). One example might be a cookie containing a unique code which allows the website server to recognize you when you visit the website or return to the website at a later time.


Other cookies can be necessary for the browser to show you the website correctly or to improve your overall user experience. It can for example store a specific preference or necessary information for your browser, like your language or the ID of the last session you had on the website.


Cookies generally make the interaction between the visitor and the website easier and faster and help the visitor to navigate between the different parts of the website in a more efficient way.






Necessary cookies

Allow users to navigate through the website and use its essential functions. These cookies enable a service or functionality expressly requested by the user to be provided. These cookies may be placed without your consent. We also recommend that you do not disable these cookies as they may cause to lose basic website functionality or access to certain parts of the website.


Analytics cookies

Collect data about the use of a website such as the number of visitors, the time visitors spend on a web page and error messages. We ask for your consent before placing these cookies.


The RESPONSUM website uses the following Analytics cookies, based on your consent provided in the cookie preferences banner, these will be placed on your system:

Cookie Provider Description Expiration
_gcl_au This cookie is used by Google Analytics to understand user interaction with the website. 3 months
_ga This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. 2 years
_gid This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. 1 day
_gat_UA-170044159-1 This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. 1 minute
__hstc This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). 1 year 24 days
hubspotutk This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts. 1 year 24 days


Functional cookies

Ensure that the website functions properly and guarantees faster and more efficient browsing.


The RESPONSUM website uses the following Functional cookies, based on your consent provided in the cookie preferences banner, these will be placed on your system:

Cookie Provider Description Expiration
__hssc This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. 30 minutes


Marketing cookies

Allow a website to send personalized advertising messages. We ask your consent before placing these cookies.


The RESPONSUM website uses the following Marketing cookies, based on your consent provided in the cookie preferences banner, these will be placed on your system:

Cookie Provider Description Expiration
test_cookie This cookie is set by The purpose of the cookie is to determine if the user’s browser supports cookies. 15 minutes




Set preferences in the Cookie Banner

Necessary cookies cannot be modified because they are required to provide our website in a working form. The information we collect through these cookies is always anonymous, which makes identification impossible.


For the other cookie categories, if applicable, you can choose in the cookie banner that appears when you visit this website whether or not to accept these types of cookies. If rejected, the cookies under the rejected category will not be placed onto your system.



Block/Delete cookies from your browser

Another way to manage the installation of cookies on your device is via your browser settings. You can also remove the already installed cookies from your computer or mobile device at any time. If you choose to disable cookies, you can do so for the browser you use:


If you use different devices to visit this website, make sure that your cookie preferences are set on the browser of every device.


Please note that disabling certain cookies may result in the malfunction of related features on the website e.g. certain graphics may not show the way they are meant to, or you may not be able to use certain services.



It is important to make a distinction between two types of cookies:


First party cookies

Direct or first-party cookies are cookies that RESPONSUM manages and that are specific to the website visited or used.


Third-party cookies

Indirect cookies or third-party cookies are cookies that are managed and placed by a third party. These cookies therefore ensure that certain data is transmitted to third parties by your visit to the RESPONSUM website. These may be, for example, cookies from social media platforms.


In the detailed information on RESPONSUM cookies above you can find out which cookies are first party and which are third party by looking at the “Provider”.




Cookies can be stored on your computer or mobile device for different periods of time. Depending on the type of cookie, they (and the information they collect) are automatically deleted when you close your browser (these are the so-called “session cookies”).


In other cases, these cookies remain stored for a longer period of time and can also be used during a subsequent visit to this website (these are the so-called “permanent cookies”).


Consult the detailed information on RESPONSUM cookies above to know the retention periods.




RESPONSUM may amend this Cookie Statement in accordance with certain technical, legal or commercial requirements and developments. We will inform you accordingly, taking into account the importance of the changes that have been made. You may find the date on which this Cookie Statement was last modified at the top of this Cookie Statement.