Customer Success Story
Two Circles
Two Circles is a data-driven sports marketing agency helping major leagues, broadcasters, and clubs around the world connect with fans through insights and personalization.
Scaling Global Privacy Operations in a Fast-Moving Sports Marketing Environment
With over 450 employees and a global client base, the company manages large volumes of personal data—including fan profiles, transaction history, and athlete information—across multiple jurisdictions.
As privacy regulations tightened, Two Circles needed a structured and scalable way to manage internal obligations and meet external client expectations. Manual processes were slowing things down. Fragmented documentation created unnecessary risks. The business needed a single platform to standardize workflows, improve collaboration, and maintain compliance across borders without adding operational drag.
The challenge
Two Circles works with leading sports organisations to deliver data-driven marketing solutions. With a client base that spans leagues, clubs, and broadcasters globally, they handle large volumes of personal data tied to fans and athletes.
Managing privacy requirements across jurisdictions was complex and time-consuming. They needed a scalable solution to streamline documentation, standardise processes, and support both internal policies and client expectations.
The solution
Responsum enabled Two Circles to centralise privacy management and standardise key documentation across teams. RoPAs, vendor assessments, and data subject requests are handled in one place, improving consistency and response times.
The platform’s flexibility and intelligent features helped align privacy processes with the business’s rapid pace and global scope, without overburdening internal teams.
With Responsum, privacy workflows became more structured and less dependent on manual oversight.
“Responsum has repeatedly shown its value as a best-in-class privacy management tool,” says Tom Davies, Information Security Officer at Two Circles.
“It has continued to meet the requirements of our global business through intelligent features, continuous improvement and, above all, their customer success team.”
“Responsum has repeatedly shown its value as a best-in-class privacy management tool. It has continued to meet the requirements of our global business through intelligent features, continuous improvement and, above all, their customer success team.”
Real-world impact
Responsum improved collaboration across teams and made it easier for non-privacy stakeholders to understand and contribute to compliance activities. Internal processes are now more consistent, and the team responds to obligations faster—with fewer errors and less back-and-forth.
With better structure, reduced manual effort, and platform-driven workflows, Two Circles has the confidence to manage both routine tasks and long-term compliance goals at scale.
Why Responsum?
Two Circles selected Responsum for its ability to support global operations with a smart, scalable platform. RoPAs, DSARs, and vendor reviews are all managed in one place, with built-in features that reduce manual effort and support faster decision-making.
The Responsum team provides hands-on support and continuously improves the platform based on user feedback.
“The ongoing updates and responsive support make it easy to keep up with changes in regulation and business needs,” says Davies.
For Two Circles, Responsum is more than a tool. It’s a strategic partner in scaling privacy operations worldwide.
A long-term privacy partner
Responsum has become a reliable foundation for privacy operations at Two Circles. The platform supports day-to-day work, cross-team collaboration, and longer-term compliance planning—all in one system.
As the company continues to grow, Responsum helps ensure that privacy remains aligned with business objectives, client expectations, and evolving regulations.
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